B2B Originals:
Jessica Zall, Former Head of Marketing Strategy, Refintiv, Part 1
What’s the state of marketing strategy in B2B today? And are B2B brands doing a better job of leading with strategy rather than leaning into tactics? Jessica Zall, formally of financial services powerhouse Refinitiv, joins Tom to share her views.
By: Tom Stein on September 5, 2019
4 Min 45 Sec