B2B Originals: Kirsten Allegri Williams
Chief Marketing Officer, Optimizely, Part 1
Part 1: In this Baselines video series, Optimizely CMO Kirsten Allegri Williams and Tom discuss how to navigate B2B brand and demand silos (bad!), the story of Optimizely’s brand transformation (great!), the need to increase creative effectiveness at all funnel stages, and why both believe B2B is well and truly entering its golden age.
By: Tom Stein on July 28, 2022
4 min 27 sec