B2B Originals: Kristin Fallon
VP, Global Brand & Digital Marketing, GE Healthcare Part 1
Kristin Fallon leads brand and digital marketing for GE Healthcare at an extraordinary time, with the business in the process of spinning off from GE as its own publicly traded company. In this three-part series, Kristin and Tom go behind the scenes to discuss the pivotal brand decisions made by GE Healthcare – and the increasingly essential role of brand in B2B.
By: Tom Stein on September 14, 2022
5 min 03 sec